India's first ultra-premium collectibles store.
India now has 13,600 ultra-high-net-worth individuals — growing at 6% annually and projected to surge 50% by 2028. Delhi NCR is home to a quarter of India's billionaires. When they want a first-edition Amazing Spider-Man, they fly to New York. That flight ends here.
India has the wealth but zero ultra-premium physical collectibles retail. The market is abandoned to grey imports, middlemen, and 48-hour flights. North India — Delhi, Chandigarh, Lucknow — accounts for 35%+ of India's luxury spending (IMARC 2024), with no dedicated collectibles destination.
Global collectibles crossed $500B in 2023 and are projected to hit $1T by 2033. Graded comics and limited figures are appreciating at 15–25% annually. India's collector community is young — 20% of Indian millionaires are under 40 (Anarock, 2024) — and growing fast.
Delhi & Gurgaon, specifically: A quarter of India's billionaires reside in Delhi NCR, with Gurgaon as their primary or secondary base. Delhi NCR recorded ₹1.53 lakh crore in residential property sales in 2024 — the highest ever, beating Mumbai and Hyderabad. Luxury homes (₹4CR+) in Delhi NCR surged 37.8% YoY in the first nine months of 2024. This is our customer's neighbourhood. This is where the store belongs.
A 1,000–1,500 sq ft curated sanctum in a premium DLF mall in Delhi. US and Japanese lore. Graded slabs, first-edition comics, limited figurines, and collectibles you cannot buy online in India. No e-commerce. No replicas. No compromise.
A destination. Coming here is the purchase occasion. Anti-Amazon by design. The antithesis of a scroll-and-click.
Graded slabs. First editions. Japanese limited figures. Items that appreciate. ₹8,500 entry. No ceiling.
No mass-market merchandise. No movie tie-in tat. No walk-in impulse aisle. Every item is considered and curated.
Two geographies. One store. A lore built from the comics that shaped a generation and the figures that define another.
Marvel. DC. CGC/PSA graded slabs. Silver Age comics. Sports cards. American limited figures. Signed originals.
Bandai limited figures. First-run manga. Nendoroids. Dragon Ball. One Piece. Gundam Master Grade. Pokémon slabs.
| Entry point | ₹8,500 |
| Minimum spend expectation | ₹8,000 |
| Average transaction (M1 → M12) | ₹20K → ₹25K |
| Grading service fee | ₹3,500 – ₹15,000 |
| Top item (Amazing Spider-Man #1) | ₹85L+ |
Main store. Curated walls. Display cases. The best of US and Japanese lore. Open to qualified walk-ins. Every item labelled with provenance and grade.
A curator walks you through current acquisitions. Bespoke sourcing for UHNI requests. No transaction pressure. The purchase is a natural conclusion, not a sales pitch.
Bring your own collection. Submit to our UAE-partnered grading desk. An upsell to every serious collector — before or after purchase. Pure margin, zero inventory risk.
Invitation only. Earned by purchase history + curator approval. Items starting at ₹1L. Welcome to the real collection.
Each is aspirational. None signals India explicitly. All are globally defensible and work equally in English and Japanese contexts.
Visual identity direction: Clean serif or refined gothic — Criterion Collection meets collectibles heritage. No mascots, no neon, no pixel art. The logo works in black ink on cream and in gold foil on black. Typography is the brand.
"You don't ask to be let into The Vault. You earn it."
A discrete room within the store. Invitation-only access. No signage visible from the floor. Items here start at ₹1,00,000. The kind of inventory that makes collectors reroute international travel plans.
Purchase history (min ₹2L lifetime spend) + curator approval. Both required. No exceptions.
CGC 9.8+ slabs. First editions. Signed originals. Limited figures under 500 worldwide. Artist proofs.
Annual card. Private viewings. First-access acquisition calls. Pre-sales before the floor sees inventory.
Male. 32–52. Grew up with comics and manga. Now runs a company, manages a fund, or has inherited wealth. He has a Porsche, a whisky collection, and a corner of his home he calls "the room." We are that room, made retail.
India is adding UHNIs faster than any major economy — 6% annual growth vs 2% in China (Anarock, Dec 2024). The HNI population of 850,000 is expected to double to 1.65 million by 2027. Notably, 20% of Indian millionaires are already under 40 — the very demographic that grew up with the comics and manga we stock.
Delhi NCR accounts for roughly 30% of India's UHNI population. A quarter of India's billionaires reside here. Gurgaon alone drives 60% of NCR's real estate volume. Luxury home sales in Delhi NCR surged 37.8% YoY in 2024 — the highest of any Indian metro. Our customer is not aspirational. He is already here, already spending.
There is no direct competitor. The closest substitute is a ₹2 lakh return flight to New York. We are not competing with stores. We are replacing a journey.
Landmark, Flipkart, local hobby shops. None stock graded items. None are premium. None have a Vault. None provide grading services.
No authentication. 6-week delivery. Customs risk. Forgery risk. No physical experience. No community. No returns.
A world-class physical retail experience with curatorial credibility. That exists in New York. It doesn't exist in India. Until now.
No fixed monthly rent. DLF receives 20% of gross revenue — aligning both parties completely. A white space product for DLF's anchor malls. A category they don't currently have.
Our approach: We recommend opening Promenade conversations first for speed, while simultaneously approaching Emporio — the aspirational anchor. DLF Avenue is the fallback if both are unavailable within 90 days. The brand should open in the most prestigious location accessible in the shortest timeline.
1,000–1,500 sq ft total. 70% floor — open, lit, curated display. 20% The Vault — separate controlled-access room, no external window. 10% Grading Desk — visible from the floor, creates theatre and signals expertise to every visitor, whether or not they submit.
Black walnut shelving. Glass cases with internal LED lighting. Clean walls punctuated by single key pieces. The Apple Store's discipline, the warmth of a private library. No clutter — every inch intentional. Think Criterion Collection packaging as an interior design language.
Curated rotating stock. Graded slabs on wall mounts. Display cases for figures. One marquee item always featured centre-floor as an island.
Visible from the floor. Two stations. Backlit reference charts. The process is the show — it converts curious visitors into grading clients and builds trust in the floor stock's authenticity.
Private room. No windows. Dedicated seating. Premium lighting. Items handled with white cotton gloves. The physical separation alone communicates hierarchy.
CAPEX — ₹2.5CR INTERIORS: Fit-out, lighting, display cases, Vault construction, signage, AV, POS. · ₹1.5CR STOCK: US graded slabs (₹50L), Japanese figures/manga (₹40L), Vault seed collection (₹40L), consignment buffer (₹15L), working capital (₹5L).
Professional grading — the act of certifying a collectible's condition — is what separates a ₹2,000 comic from a ₹2,00,000 slab. We bring this service to India for the first time, via a UAE-based CGC-affiliated grading partner. Importantly, this is an upsell to existing collectors — a separate revenue stream that operates independently of floor stock.
Customer brings their item. Our desk assesses, submits to UAE partner. 2–4 week turnaround. Certified slab returned. No minimum value.
Per item, by tier. Near-100% gross margin service line. No inventory risk. Creates floor traffic from non-buyers who become repeat grading clients.
Currently collectors ship personally to the US or UAE. We eliminate that. This alone drives destination traffic from Mumbai, Bangalore, and beyond — expanding catchment nationally.
Credibility in collectibles is personal. Our team combines India's most respected pop-culture institution with the country's most ambitious gaming and esports group.
Five structural protections built in from day one.
Half our initial stock held on consignment — returnable within 90 days at zero cost. We never permanently own unsold inventory we can't move.
Even on inventory we own outright, we maintain 50% gross margin. The business can absorb meaningful slow-movers without going underwater.
20% DLF rev-share means we pay nothing when we sell nothing. Fixed cost base is pure opex — staff, utilities, insurance. No rent cliff, no arrears risk.
Slow-moving items (90+ days) offloaded at cost monthly — to dealers, grey market, or back to suppliers. Cash always recovered. Nothing ages indefinitely.
EBITDA positive by Month 3 at just 97 transactions. A conservative target given our curators' existing collector networks. We don't need 12 months to confirm viability.
| Fit-out & interiors | ₹50L |
| Sourcing & logistics | ₹75L |
| Overheads (Year Zero ops) | ₹1.0CR |
| Marketing (incl. ₹28L launch) | ₹1.0CR |
| Miscellaneous & contingency | ₹25L |
| Toys & figurines (US + Japan) | ₹1.25CR |
| Vault seed collection | ₹50L |
| Exclusive comics & slabs | ₹50L |
| Exclusive accessories & apparel | ₹25L |
Year Zero (Oct 2026 – Mar 2027): First 6 months of operations. Big launch burst. Monthly EBITDA break-even by Feb 2027. Year 1 (Apr 2027 – Mar 2028): First full FY. ₹16.8CR revenue at steady ₹1.4CR/month.
| Month | Txns | Avg Ticket | Revenue | GM (50%) | DLF (20%) | EBITDA |
|---|---|---|---|---|---|---|
| Oct 2026 (Launch) | 50 | ₹22,000 | ₹11,00,000 | ₹5,50,000 | ₹2,20,000 | −₹30,70,000 (launch mktg) |
| Nov 2026 | 100 | ₹23,000 | ₹23,00,000 | ₹11,50,000 | ₹4,60,000 | −₹5,60,000 |
| Dec 2026 (Festive) | 150 | ₹24,000 | ₹36,00,000 | ₹18,00,000 | ₹7,20,000 | −₹1,70,000 |
| Jan 2027 | 130 | ₹24,000 | ₹31,20,000 | ₹15,60,000 | ₹6,24,000 | −₹3,14,000 |
| Feb 2027 ★ | 180 | ₹25,000 | ₹45,00,000 | ₹22,50,000 | ₹9,00,000 | +₹1,00,000 |
| Mar 2027 | 220 | ₹26,000 | ₹57,20,000 | ₹28,60,000 | ₹11,44,000 | +₹11,16,000 |
| Year Zero Total | 830 | avg ₹24,500 | ₹2.03CR | ₹1.02CR | ₹40.7L | −₹28.98L (cumulative) |
★ Monthly EBITDA break-even · Opex: ₹6L/month · Marketing: ₹28L launch (Oct) + ₹6.5L/month (Nov–Mar, from ₹1CR capex) · DLF: 20% of gross
The ₹6CR total capex is recoverable within Year 1 (FY Apr'27–Mar'28) EBITDA. Year Zero (6 months) returns a cumulative −₹29L — driven by the one-time ₹28L launch spend, not structural losses. By Year 2, this is a ₹4.4CR annual EBITDA business on ₹4CR invested — a 110% return on capital in 24 months, before any valuation upside.
We are raising ₹10 crore for 24% equity, implying a post-money valuation of ₹41.7 crore. This is anchored to Year 2 forward revenue and EBITDA multiples — conservative for a category-creating, high-margin, asset-light specialty retail business.
India's collector community has been waiting for this for twenty years.
It exists now, or it never does.
Curated by Jatin Varma × Ritesh · Backed by NODWIN Gaming Group & Comic Con India · Delhi 2025